View the all New Toyota Rukus

Toyota has unveiled its new Rukus model, confirming the head-turning urban utility vehicle will go on sale in Australia from June 1st.

Toyota Australia's marketing manager Scott Thompson says Rukus will appeal mainly to a young urban trendsetter market, many of whom have previously never owned a Toyota.

Rukus is anything but a standard car. Its iconic, boxy shape deliberately challenges the norms of car design -- a bold move that is sure to spark vigorous debate.

Rukus is not a mass-market car, but an acquired taste that will polarise options.

Fans will be passionate and not just because of the space, performance, and great standard features, many owners will dress up Rukus and add their own flair by customising it with Toyota Genuine and after-market accessories.

The front of the Rukus sports a slim-line upper grille and large mouth-like lower opening. The tall, rectangular body provides a surprising amount of interior space and flexibility.

The U.S version of the Rukus has been named a "Top Safety Pick" in each of the past tow years by the Insurance Institute for Highway Safety -- its highest safety designation. To qualify for this award, a vehicle must earn the highest rating of "good" in the Institutes front, side, rollover, and rear impact tests and be equipped with vehicle stability control.

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